Owning a digital platform has become a pre requisite of any business to bloom. We provide Website and Mobile Application Development that are classy yet user-friendliest adhering to the market standards.
Great websites add great values to your business. From wire-framing to
PSD designing, we do it all.
Once you have your brand, you need a website to showcase it. The important thing to remember is to treat your business website as a piece of real estate.
Donâ€™t use any subdomains or Tumblr-esque websites, where your URL is part of another site. This doesnâ€™t inspire confidence in your brand, as it can come across as tossed together. Get a unique URL and build your website from there, so it stands tall on its own.
Your mission statement should touch and be incorporated into every move you make as a company, and that definitely includes your marketing. If you don't yet have a mission statement, now's the time to create one. It should explain why your organization exists, why it does business and how it supports and benefits its customers.
Some mission statements are aspirational and motivating, some are more formal in their approach. Be sure that your mission statement matches the intent and culture of your company.
Once your website is up and running, youâ€™ll need to regularly add more info about what you offer. Define your vertical markets and the specialized products or services you offer to each of them.
While it's tempting to go with a broad appeal for an extremely large audience, when marketing online it' s better to focus on a more specialized niche due to the sheer amount of competition.
Adding calls to action is very important and often overlooked in many online marketing efforts. You need to know what actions you want online visitors to take, and then encourage them.
Do you want more visits to the company blog? More subscribers to an email newsletter? Comments and reviews on your services? Links to your site from other websites? A phone call to your office? Once you define the most appropriate call(s) to action for your business â€“ those that will positively help your company in the end â€“ add them throughout your site so people see them often and easily.
Once your website is published, it's important to make sure its pages and content are updated and presentable. Add new text, images, product info, blog posts etc. as often as you can.
To regularly upload new content, youâ€™ll need a reliable Content Management System (CMS) that makes it easy to edit and publish new work â€“ without having to involve any technical help.
In addition to your website, it's important to find directory sites and claim space on them. These are static pages that people will stumble upon while looking for services like yours. After youâ€™ve created your profile in broader ones, look for more specific ones and create accounts there as well.
Once your website is up and running, and your directory profiles are complete, move on to social media profiles.These focus more on engagement with your audience instead of simply broadcasting to them, so there's a lot of potential to expand your online presence.
It's extremely important to develop a social media strategy that focuses on specific results, and continually evolve.
Even after completing all the above, your business can't do it all alone. Find important leaders, publishers, and innovators (and even competitors!) in your field on social media and other online platforms and follow them.
Keep track of the big topics of conversations in your industry so you're not left behind, and be sure to join in the discussion through blog comments and social media messages. Over time, you'll help establish yourself as a thought leader in your field.
A big part of your online presence will be interacting and communicating with your audiences, so find ways to include them conversations.
This will help build customer loyalty to keep them coming back to your business, not your competitorsâ€™:
* Ask for feedback on a topic, and use it for writing one or several blog posts
* Hold a Google+ hangout or Twitter chat to bring people into an actual conversation and start building relationships
* Something as simple as asking questions and being receptive to their answers
Lastly, you need to use analytics to see how well your online activities are doing at bringing ore traffic and business to your site.
Google Analytics is used the most often, since it's easy to set up and lets you follow basic measurements such as how many people visit your website, which pages they go to, how theyâ€™re getting there, and how much traffic specific posts get. This is all essential to finding what does and doesn't work so you can fine-tune your strategy.